Beneath the Stitching RSS



It was OK in the seventies!

The ultimate poster girl of chilled out hippy chic Joni Mitchell, set the bar for Seventies style.Kaftans and Tie Dye and bare feet at woodstock. Arguably the coolest decade ever, being laid back in style and attitude was the way to be.Cher (pictures above) released 10 glorious to less glorious albums – attempting each and every seventies trend with all that she had. The time of the Osmonds, Bowie’s chameleon-esque face paint and leotard phase, and studio 54 was upon us. And one ever consistent aspect was, of course, the flare. Bell-bottomed flares were everywhere, plain or printed, you owned a pair. Like the LBD, it was a staple wardrobe piece and the pivotal item that the rest of your...

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RUBY does Instagram!

Ladies and Gentleman, we’re on Instagram! We’re huge fans of this app, since it allows so much room for the creative and spreading the word via the infamous and not so infamous #hashtag. Let’s get to know each other a little better, follow us@rubylondonuk, where you can find our new and improved Big Cartel store –rubylondon.bigcartel.com and all the latest competitions, sales and gorgeous discounts. We also talk fashion icons, latest fashion news and big events coming up all around the globe. Tag us @rubylondonuk or #rubylondon in pictures of you and your Ruby’s, we love to get to know our Ruby girls a little better. #followus #premium #sustainable Love,Ruby x

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Audrey Hepburn - fashion, beauty & life Icon

It’s no secret that Audrey Hepburn was beautiful. She set standards for women all around the globe when she introduced herself on a worldwide scale in Roman Holiday, we couldn’t get enough of her petite frame and classic elegance in everythinhg she did. She was, all by herself, timeless. We at Ruby HQ love how she carried herself and wore jeans with such casual flair, but the most important and timeless thing about Audrey was her work for others. We at Ruby believe that ethics is one of the most important factors that build the foundation of our company, adopting methods that allow our workers to work reasonable hours for a better wage. So we love that Audrey was not just  one...

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#ThrowbackThursday

Who remembers this delightful Denim coupling? Inkeeping with setting new and bizarre trends in the early noughties, Justin and Britney shook up the red carpet in 2001 with an all Denim creation. Love it or hate it, it made headlines and has been paid homage to by both Riff Raff and Katy Perry. The dress, seemingly sewn like a frankenstein-esque panel of different jeans, fit Britney’s petite body like a dream, breaking down the outfit with huge diamond encrusted choker, belt, bangle. Justin, on the other hand could have done with a little more accessorizing, we are not fans of that hat, Justin. No matter how pretty your face is.

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Winter is coming… Get 50% off when you refer a friend to Ruby London

Winter is coming, and we at Ruby have some gorgeous jeans waiting to be snapped up for half the price. We have black, grey and white premium quality products that will look amazing teamed with chunky knit cardigans and boots. Even Elle’s winter fashion must haves include chic puffer jackets with black skinny jeans and faux fur coats with ash blue super skinny’s. Not to mention if you purchase premium, these gorgeous items will last the wearer up to 4-5 years, the shape will continuously bounce back no matter what they’re put through. We promise. Armed with all this, can you really afford to let this opportunity go? All you have to do is refer a friend to Ruby London, simply...

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