Beneath the Stitching — Fashion RSS

So excited to have a new us on our webpage,to celebrate we are giving all our customers an extra £10 offits simple,just use CODE LOVERUBY  And whatever you are buying, have a gift on us.Love & thanks RUBY XXX  

Ruby loves Madonna, but then, who doesn’t? Musically and fashionably, one of the most iconic woman to date, and arguably the most famous woman ever to grace the earth, Madonna breathed life into the eighties with global hits such as ‘Holiday’ ‘Lucky Star’ and ‘Borderline.’ Her fetish for punky denim and crucifix necklaces pushed her out of the conventional fashion stream and placed her on a platform, adored by women and men everywhere. She rocked heavy duty double denim and distressed high waists, rocketing the denim jacket by wearing it in her ‘Ray of Light’ video… with nothing underneath, creating a whole new style of her own, looking the fashion industry in the eye and wearing whatever she pleased.Wear Ruby...

The ultimate poster girl of chilled out hippy chic Joni Mitchell, set the bar for Seventies style.Kaftans and Tie Dye and bare feet at woodstock. Arguably the coolest decade ever, being laid back in style and attitude was the way to be.Cher (pictures above) released 10 glorious to less glorious albums – attempting each and every seventies trend with all that she had. The time of the Osmonds, Bowie’s chameleon-esque face paint and leotard phase, and studio 54 was upon us. And one ever consistent aspect was, of course, the flare. Bell-bottomed flares were everywhere, plain or printed, you owned a pair. Like the LBD, it was a staple wardrobe piece and the pivotal item that the rest of your...

It’s no secret that Audrey Hepburn was beautiful. She set standards for women all around the globe when she introduced herself on a worldwide scale in Roman Holiday, we couldn’t get enough of her petite frame and classic elegance in everythinhg she did. She was, all by herself, timeless. We at Ruby HQ love how she carried herself and wore jeans with such casual flair, but the most important and timeless thing about Audrey was her work for others. We at Ruby believe that ethics is one of the most important factors that build the foundation of our company, adopting methods that allow our workers to work reasonable hours for a better wage. So we love that Audrey was not just  one...

Who remembers this delightful Denim coupling? Inkeeping with setting new and bizarre trends in the early noughties, Justin and Britney shook up the red carpet in 2001 with an all Denim creation. Love it or hate it, it made headlines and has been paid homage to by both Riff Raff and Katy Perry. The dress, seemingly sewn like a frankenstein-esque panel of different jeans, fit Britney’s petite body like a dream, breaking down the outfit with huge diamond encrusted choker, belt, bangle. Justin, on the other hand could have done with a little more accessorizing, we are not fans of that hat, Justin. No matter how pretty your face is.