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Denim

RubyLondon jeans are designed to do the hard work for you. Premium British denim engineered for women over 30 — with a tummy-flattening waistband, bottom-lifting pocket placement and a leg-lengthening cut that makes you look and feel amazing from the moment you put them on.

Available in half sizes for a truly perfect fit. Shop Vera, John, Patty & Yasmin — each style crafted to accentuate your assets and move with you through every moment of your day.

Kate Button Fly 7/8 length - Perfect Pink

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Kate Button Fly 7/8 length - Perfect Pink — £75
Vera Ankle Length – Cobalt Blue
Vera Ankle Length – Cobalt Blue — £90
Vera – White
Vera – White — £95
Yasmin - Heritage Khaki
Yasmin - Heritage Khaki — £79
Vera – Claret
Vera – Claret — £85
Vera – Cashmere
Vera – Cashmere — £95
Vera – Pink
Vera – Pink — £95
Vera – Heritage Blue
Vera – Heritage Blue — £95
Yasmin - Deep Navy
Yasmin - Deep Navy — £79
Yasmin - Bleach Blue
Yasmin - Bleach Blue — £79
Vera – Black
Vera – Black — £95
Yasmin - Deep Black
Yasmin - Deep Black — £79