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Denim

RubyLondon jeans are designed to do the hard work for you. Premium British denim engineered for women over 30 — with a tummy-flattening waistband, bottom-lifting pocket placement and a leg-lengthening cut that makes you look and feel amazing from the moment you put them on.

Available in half sizes for a truly perfect fit. Shop Vera, John, Patty & Yasmin — each style crafted to accentuate your assets and move with you through every moment of your day.

Short Sleeve Perfect Fit Crew Neck - Winter Orange

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Short Sleeve Perfect Fit Crew Neck - Winter Orange — £36
Short Sleeve Perfect Fit Crew Neck - Cornflower Blue
Short Sleeve Perfect Fit Crew Neck - Cornflower Blue — £36
Short Sleeve Perfect Fit Crew Neck - Vintage Blush
Short Sleeve Perfect Fit Crew Neck - Vintage Blush — £36
Emerald short sleeve crew neck top front view - women's perfect fit
Short Sleeve Perfect Fit Crew Neck - Emerald — £36
Long Sleeve Perfect Fit V-Neck - Cornflower Blue
Long Sleeve Perfect Fit V-Neck - Cornflower Blue — £49
Long Sleeve Perfect Fit V-Neck - Emerald
Long Sleeve Perfect Fit V-Neck - Emerald — £49
Long Sleeve Perfect Fit V-Neck - Summer Blush
Long Sleeve Perfect Fit V-Neck - Summer Blush — £49
Long Sleeve Perfect Fit V-Neck - Peach
Long Sleeve Perfect Fit V-Neck - Peach — £49
Long Sleeve Perfect Fit V-Neck - Summer Orange
Long Sleeve Perfect Fit V-Neck - Summer Orange — £49
Deep purple long sleeve V-neck top front view - women's perfect fit
Long Sleeve Perfect Fit V-Neck - Deep Purple — £49
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Example product — £100
Example product

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Example product — £100