{"title":"Denim","description":"\u003cp\u003eRubyLondon jeans are designed to do the hard work for you. Premium British denim engineered for women over 30 — with a tummy-flattening waistband, bottom-lifting pocket placement and a leg-lengthening cut that makes you look and feel amazing from the moment you put them on.\u003c\/p\u003e\u003cp\u003eAvailable in half sizes for a truly perfect fit. Shop Vera, John, Patty \u0026amp; Yasmin — each style crafted to accentuate your assets and move with you through every moment of your day.\u003c\/p\u003e","products":[{"product_id":"john-wide-leg-original-blue","title":"John - Wide Leg - Original Blue","description":"\u003ch2\u003eJOHN – The Wide Leg Jean That Turns Heads\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eMid Rise | Wide Leg | Original Blue | Contour Fit Technology | SuperSoft Finish | BounceBack Recovery\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMeet the John — our most show-stopping wide leg jean. Designed to flatter and elongate, the John's mid rise waistband smooths the tummy while the wide leg silhouette adds effortless width and movement through the legs. The result? A jean that feels as incredible as it looks.\u003c\/p\u003e\u003cp\u003eCrafted in our premium SuperSoft denim with BounceBack Recovery, the John holds its shape all day — no sagging, no stretching, just a perfect fit from morning to evening.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMid rise waistband — flatters and smooths the tummy\u003c\/li\u003e\n\u003cli\u003eWide leg cut — elongating and effortlessly cool\u003c\/li\u003e\n\u003cli\u003eContour Fit Technology — designed to move with your body\u003c\/li\u003e\n\u003cli\u003eNickel-free RUBY London fastenings\u003c\/li\u003e\n\u003cli\u003eEmbroidered 'R' on back pockets\u003c\/li\u003e\n\u003cli\u003eComfort satin tape waistband\u003c\/li\u003e\n\u003cli\u003eRUBY London coin pocket tag\u003c\/li\u003e\n\u003cli\u003e98% cotton | 2% stretch\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWEAR WITH\u003c\/h3\u003e\u003cp\u003eStyle the John Wide Leg in Original Blue with our Roll Neck, Skin Fit Crew Neck or Contour Tee for an effortlessly polished, care-free look.\u003c\/p\u003e","brand":null,"offers":[{"title":"24 (UK 6)","offer_id":25088664201,"sku":"JN99","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"25 (UK 7)","offer_id":25177738441,"sku":"JN100","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"26 (UK 8)","offer_id":25177738505,"sku":"JN101","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"27 (UK 9)","offer_id":25177738569,"sku":"JN102","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"28 (UK 10)","offer_id":25177738633,"sku":"JN103","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"29 (UK 11)","offer_id":25177738697,"sku":"JN104","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"30 (UK 12)","offer_id":25177738761,"sku":"JN105","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"31 (UK 13)","offer_id":25177738825,"sku":"JN106","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"32 (UK 14)","offer_id":25177738889,"sku":"JN107","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"34 (UK 16)","offer_id":25177738953,"sku":"JN108","price":99.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1489\/8900\/files\/light_blue_john.png?v=1739896046"},{"product_id":"vera-mid-rise-slim-leg-white","title":"Vera – White","description":"\u003ch2\u003eOur Hero Jean\u003c\/h2\u003e\u003cp\u003eMeet Vera — RubyLondon’s hero jean. The style women over 40 come back to again and again. Designed to do the hard work for you, Vera combines a tummy-flattening waistband, bottom-lifting pocket placement and a leg-lengthening cut into one effortlessly flattering style.\u003c\/p\u003e\u003cp\u003eAvailable in half sizes for a truly perfect fit.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTummy-flattening waistband\u003c\/li\u003e\n\u003cli\u003eBottom-lifting pocket placement\u003c\/li\u003e\n\u003cli\u003eLeg-lengthening cut\u003c\/li\u003e\n\u003cli\u003eHalf sizes for a perfect fit\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWear yours with the Ruby Contour Skin Top or Classic Tee for an effortlessly put-together look, day or night.\u003c\/p\u003e","brand":null,"offers":[{"title":"24 (UK 6)","offer_id":25088691977,"sku":"VE100","price":95.0,"currency_code":"GBP","in_stock":false},{"title":"25 (UK 7)","offer_id":25178602889,"sku":"VE101","price":95.0,"currency_code":"GBP","in_stock":false},{"title":"26 (UK 8)","offer_id":25178602953,"sku":"VE102","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"27 (UK 9)","offer_id":25178603017,"sku":"VE103","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"28 (UK 10)","offer_id":25178603081,"sku":"VE104","price":95.0,"currency_code":"GBP","in_stock":false},{"title":"29 (UK 11)","offer_id":25178603145,"sku":"VE105","price":95.0,"currency_code":"GBP","in_stock":false},{"title":"30 (UK 12)","offer_id":25178603209,"sku":"VE106","price":95.0,"currency_code":"GBP","in_stock":false},{"title":"31 (UK 13)","offer_id":25178603273,"sku":"VE107","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"32 (UK 14)","offer_id":25178603337,"sku":"VE108","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"34 (UK 16)","offer_id":25178603401,"sku":"VE109","price":95.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1489\/8900\/products\/Vera-WinterWhite.png?v=1503997817"},{"product_id":"vera-mid-rise-slim-leg-black","title":"Vera – Black","description":"\u003ch2\u003eOur Hero Jean\u003c\/h2\u003e\u003cp\u003eMeet Vera — RubyLondon’s hero jean. The style women over 40 come back to again and again. Designed to do the hard work for you, Vera combines a tummy-flattening waistband, bottom-lifting pocket placement and a leg-lengthening cut into one effortlessly flattering style.\u003c\/p\u003e\u003cp\u003eAvailable in half sizes for a truly perfect fit.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTummy-flattening waistband\u003c\/li\u003e\n\u003cli\u003eBottom-lifting pocket placement\u003c\/li\u003e\n\u003cli\u003eLeg-lengthening cut\u003c\/li\u003e\n\u003cli\u003eHalf sizes for a perfect fit\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWear yours with the Ruby Contour Skin Top or Classic Tee for an effortlessly put-together look, day or night.\u003c\/p\u003e","brand":null,"offers":[{"title":"24 (UK 6)","offer_id":25088696777,"sku":"VE-black-33leg-1","price":95.0,"currency_code":"GBP","in_stock":false},{"title":"25 (UK 7)","offer_id":25178626633,"sku":"VE-black-33leg-2","price":95.0,"currency_code":"GBP","in_stock":false},{"title":"26 (UK 8)","offer_id":25178626697,"sku":"VE-black-33leg-3","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"27 (UK 9)","offer_id":25178626889,"sku":"VE-black-33leg-4","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"28 (UK 10)","offer_id":25178627017,"sku":"VE-black-33leg-5","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"29 (UK 11)","offer_id":25178627145,"sku":"VE-black-33leg-6","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"30 (UK 12)","offer_id":25178627273,"sku":"VE-black-33leg-7","price":95.0,"currency_code":"GBP","in_stock":false},{"title":"31 (UK 13)","offer_id":25178627401,"sku":"VE-black-33leg-8","price":95.0,"currency_code":"GBP","in_stock":false},{"title":"32 (UK 14)","offer_id":25178627593,"sku":"VE-black-33leg-9","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"34 (UK 16)","offer_id":25178627721,"sku":"VE-black-33leg-10","price":95.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1489\/8900\/products\/Vera-BlackStandard.png?v=1503999066"},{"product_id":"cher-cuff-hem-jogger-leg-black","title":"Cher - Barbican Black","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eCHER - Our most relaxed fit \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"Default\"\u003e\u003cstrong\u003eMid Waisted | Relaxed Jogger Sport Leg | Rich Black Colour Denim \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"Default\"\u003e\u003cstrong\u003eContour Fit Technology | SuperSoft Finish | BounceBack Recovery\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"Default\"\u003eThe Cher features a flattering e\u003cspan\u003elasticated mid ride waist that flatters the tummy and cuff hem, with a loose fit through the leg. Complete with our nickel free RUBY London fastenings, embroidered 'R' on the back pockets and RUBY London tag on the coin pocket, alongside our comfort satin tape waistband. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e98% cotton | 2% stretch\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWEAR WITH\u003cbr\u003e\u003c\/strong\u003ePair the Cher Jogger in Black with our \u003ca href=\"https:\/\/www.rubylondon.com\/collections\/bamboo\/products\/long-sleeve-vest\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eWhite Bamboo Contour Tee\u003c\/a\u003e for easy, laid-back style, or slip on our \u003ca href=\"https:\/\/www.rubylondon.com\/collections\/bamboo\/products\/long-sleeve-tee-3\"\u003eVintage Rose Vest\u003c\/a\u003e for a breathable and stylish workout look.\u003c\/p\u003e","brand":null,"offers":[{"title":"24 (UK6)","offer_id":25088709833,"sku":"CH101","price":79.0,"currency_code":"GBP","in_stock":false},{"title":"25 (UK 7)","offer_id":25090277769,"sku":"CH102","price":79.0,"currency_code":"GBP","in_stock":false},{"title":"26 (UK 8)","offer_id":25090277897,"sku":"CH103","price":79.0,"currency_code":"GBP","in_stock":false},{"title":"27 (UK 9)","offer_id":25090278025,"sku":"CH104","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"28 (UK 10)","offer_id":25090278217,"sku":"CH105","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"29 (UK 11)","offer_id":25090278409,"sku":"CH106","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"30 (UK 12)","offer_id":25090278537,"sku":"CH107","price":79.0,"currency_code":"GBP","in_stock":false},{"title":"31 (UK 13)","offer_id":25090278665,"sku":"CH108","price":79.0,"currency_code":"GBP","in_stock":false},{"title":"32 (UK 14)","offer_id":25090278793,"sku":"CH109","price":79.0,"currency_code":"GBP","in_stock":false},{"title":"34 (UK 16)","offer_id":25090278985,"sku":"CH110","price":79.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1489\/8900\/products\/Cher-Black.png?v=1505234473"},{"product_id":"vera-mid-rise-slim-leg-claret","title":"Vera – Sienna","description":"\u003ch2\u003eOur Hero Jean\u003c\/h2\u003e\u003cp\u003eMeet Vera — RubyLondon’s hero jean. The style women over 40 come back to again and again. 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data-start=\"105\"\u003ePATTY Kick Flare\u003c\/strong\u003e is the ultimate power denim—flattering, feminine, and effortlessly sexy.\u003c\/p\u003e\n\u003cp data-end=\"661\" data-start=\"202\"\u003eCrafted from ultra-soft, premium stretch denim (98% cotton, 2% stretch), \u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"661\" data-start=\"202\"\u003ethis jean sculpts and lifts in all the right places.\u003c\/p\u003e\n\u003cp data-end=\"661\" data-start=\"202\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"661\" data-start=\"202\"\u003eThe \u003cstrong data-end=\"350\" data-start=\"332\"\u003emid-rise waist\u003c\/strong\u003e sits just below the belly button, smoothing and contouring your silhouette, while our signature \u003cstrong data-end=\"495\" data-start=\"447\"\u003ebottom-lifting and leg-lengthening tailoring\u003c\/strong\u003e ensures a sleek, elongated look.\u003c\/p\u003e\n\u003cp data-end=\"661\" data-start=\"202\"\u003eThe \u003cstrong data-end=\"547\" data-start=\"533\"\u003ekick flare\u003c\/strong\u003e adds a bold, confident edge, balancing the hips and creating a statement shape that’s both modern and timeless.\u003c\/p\u003e\n\u003cp data-end=\"872\" data-start=\"663\"\u003e\u003cstrong data-end=\"684\" data-start=\"663\"\u003eStyle It Your Way\u003c\/strong\u003e\u003cbr data-end=\"687\" data-start=\"684\"\u003ePair with our \u003cstrong data-end=\"727\" data-start=\"701\"\u003eWhite Bamboo Tank Vest\u003c\/strong\u003e and a tailored jacket for day-to-night chic, or turn up the heat with our \u003cstrong data-end=\"824\" data-start=\"802\"\u003eLong Sleeve V-Neck\u003c\/strong\u003e in a bold hue for effortless evening glamour.\u003c\/p\u003e\n\u003cp data-end=\"1095\" data-start=\"874\"\u003e\u003cstrong data-end=\"930\" data-start=\"877\"\u003eSits on the waist, hugging the curve of your back\u003c\/strong\u003e\u003cbr data-end=\"933\" data-start=\"930\"\u003e\u003cstrong data-end=\"985\" data-start=\"936\"\u003eContours the tummy for a smooth, sculpted fit\u003c\/strong\u003e\u003cbr data-end=\"988\" data-start=\"985\"\u003e\u003cstrong data-end=\"1037\" data-start=\"991\"\u003eSuper sexy stretch with a flattering flare\u003c\/strong\u003e\u003cbr data-end=\"1040\" data-start=\"1037\"\u003e\u003cstrong data-end=\"1093\" data-start=\"1043\"\u003ePerfectly cut for a leg-lengthening silhouette\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1150\" data-start=\"1097\"\u003e📏 \u003cstrong\u003eVIEW OUR \u003ca class=\"text-link\" title=\"Ruby London Jeans, Denim and Clothing Size Guide\" href=\"https:\/\/rubylondon.myshopify.com\/pages\/sizing\" target=\"_blank\"\u003eSIZE GUIDE\u003c\/a\u003e - \u003c\/strong\u003eFind your perfect fit.\u003c\/p\u003e\n\u003cp data-is-last-node=\"\" data-end=\"1222\" data-start=\"1152\"\u003eThe Patti Kick Flare: because confidence starts with the perfect jean.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWEAR WITH\u003cbr\u003e\u003c\/strong\u003ePair the Patti Kick Flare in Navy with our White Bamboo perfect TEE and a bomber jacket for easy, pulled-together style, \u003cbr\u003eor slip on our Long Sleeve V-Neck in a bright colour for a stylish evening look.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003ca href=\"https:\/\/www.rubylondon.com\/collections\/long-line-tank\" target=\"_blank\"\u003e\u003cimg style=\"float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1489\/8900\/products\/round_neck_tee_front_white_2_medium.jpg?v=1474282495\" alt=\"\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.rubylondon.com\/collections\/long-sleeve-v-neck\" target=\"_blank\"\u003e\u003cimg style=\"float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1489\/8900\/products\/03_1_medium.jpg?v=1474282501\" alt=\"\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":null,"offers":[{"title":"24 (UK 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class=\"Default\"\u003eOur Skinny\u003cspan\u003e \u003c\/span\u003eleg fits to your body for a comfortable\u003cspan\u003e \u003c\/span\u003econtour\u003cspan\u003e \u003c\/span\u003efit that accentuates your body's best features. The\u003cspan\u003e \u003c\/span\u003eYasmin's\u003cspan\u003e \u003c\/span\u003esmooth waistband sits above the tummy with a soft-lock in and retracts into the curve of your back whilst lengthening\u003cspan\u003e \u003c\/span\u003eyour legs and fitting tight\u003cspan\u003e \u003c\/span\u003eon the thigh\u003cspan\u003e \u003c\/span\u003edown to the ankle.\u003c\/p\u003e\n\u003cp class=\"Default\"\u003eThe Yasmin\u003cspan\u003e \u003c\/span\u003eis made from a strong yet flexible cloth to move with ease and comfort whilst remaining true to shape and fit time after time.\u003c\/p\u003e\n\u003cp class=\"Default\"\u003e98% Cotton | 2% Elastane | 9.5 oz | Zip Fly\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWEAR WITH\u003cbr\u003e\u003c\/strong\u003ePair 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Heritage Khaki","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: large;\"\u003eYASMIN - \u003c\/strong\u003e\u003cstrong style=\"font-size: large;\"\u003eOur Best Selling Skinny Leg\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"Default\"\u003e\u003cstrong\u003eMid Rise | Skinny Leg | Heritage Khaki Twill\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"Default\"\u003e\u003cstrong\u003eContour Fit Technology | Soft Touch\u003cspan\u003e \u003c\/span\u003e| Bounce Back Recovery\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"Default\"\u003eOur Skinny\u003cspan\u003e \u003c\/span\u003eleg fits to your body for a comfortable\u003cspan\u003e \u003c\/span\u003econtour\u003cspan\u003e \u003c\/span\u003efit that accentuates your body's best features. The\u003cspan\u003e \u003c\/span\u003eYasmin's\u003cspan\u003e \u003c\/span\u003esmooth waistband sits above the tummy with a soft-lock in and retracts into the curve of your back whilst lengthening\u003cspan\u003e \u003c\/span\u003eyour legs and fitting tight\u003cspan\u003e \u003c\/span\u003eon the thigh\u003cspan\u003e \u003c\/span\u003edown to the ankle.\u003c\/p\u003e\n\u003cp class=\"Default\"\u003eThe Yasmin\u003cspan\u003e \u003c\/span\u003eis made from a strong yet flexible cloth to move with ease and comfort whilst remaining true to shape and fit time after time.\u003c\/p\u003e\n\u003cp class=\"Default\"\u003e98% Cotton | 2% Elastane | 9.5 oz | Zip Fly\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWEAR WITH\u003cbr\u003e\u003c\/strong\u003ePair the Yasmin\u003cspan\u003e \u003c\/span\u003ein Khaki\u003cspan\u003e \u003c\/span\u003ewith our\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.rubylondon.com\/collections\/long-sleeve-v-neck\" target=\"_blank\"\u003eLong Sleeve Embroidered Top\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eor our\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.rubylondon.com\/collections\/contour-fit-tee\" target=\"_blank\"\u003eBamboo Contour Tee\u003c\/a\u003e for easy, fashionable style. \u003c\/p\u003e","brand":null,"offers":[{"title":"24 (UK 6)","offer_id":12163258286194,"sku":"yasmin-ash-1","price":79.0,"currency_code":"GBP","in_stock":false},{"title":"25 (UK 7)","offer_id":12163258318962,"sku":"yasmin-ash-2","price":79.0,"currency_code":"GBP","in_stock":false},{"title":"26 (UK 8)","offer_id":12163258351730,"sku":"yasmin-ash-3","price":79.0,"currency_code":"GBP","in_stock":false},{"title":"27 (UK 9)","offer_id":12163258384498,"sku":"yasmin-ash-4","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"28 (UK 10)","offer_id":12163258417266,"sku":"yasmin-ash-5","price":79.0,"currency_code":"GBP","in_stock":false},{"title":"29 (UK 11)","offer_id":12163258450034,"sku":"yasmin-ash-6","price":79.0,"currency_code":"GBP","in_stock":false},{"title":"30 (UK 12)","offer_id":12163258482802,"sku":"yasmin-ash-7","price":79.0,"currency_code":"GBP","in_stock":false},{"title":"31 (UK 13)","offer_id":12163258515570,"sku":"yasmin-ash-8","price":79.0,"currency_code":"GBP","in_stock":false},{"title":"32 (UK 14)","offer_id":12163258548338,"sku":"yasmin-ash-9","price":79.0,"currency_code":"GBP","in_stock":false},{"title":"34 (UK 16)","offer_id":12163258581106,"sku":"yasmin-ash-10","price":79.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1489\/8900\/products\/Website_ef16c21e-6aa3-4b95-a85a-755d4315574a.jpg?v=1530649276"},{"product_id":"kate-strawberry-hill-pink","title":"Kate Button Fly  7\/8 length  - Perfect Pink","description":"\u003cdiv id=\"msg1971\"\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: large;\"\u003eKATE - \u003c\/strong\u003e\u003cstrong style=\"font-size: large;\"\u003eA\u003cstrong\u003e modern ankle graze leg with button fly\u003c\/strong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"Default\"\u003e\u003cstrong\u003eMid Waisted | 7\/8th Ankle Graze Leg | Spring Pink Stretch Jean \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"Default\"\u003e\u003cstrong\u003eContour Fit Technology | Soft Touch Finish | BouceBack Recovery\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"Default\"\u003eOur Ankle Graze leg fits to your body for a flattening fit, the waistband sits above the tummy with a soft-lock in and retracts into the curve of your back whilst accentuating your legs and fitting perfectly on the thigh, with a hem opening that allows you to wear both inside or outside your chosen footwear.\u003c\/p\u003e\n\u003cp class=\"Default\"\u003eThe Kate is made from a strong yet flexible cloth to move with ease whatever occasion and will remain true to shape and fit time after time.\u003c\/p\u003e\n\u003cp class=\"Default\"\u003e98% Cotton | 2% Elastane | 9.5 oz\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWEAR WITH\u003cbr\u003e\u003c\/strong\u003ePair the Kate in Strawberry Hill Pink with our \u003ca href=\"https:\/\/www.rubylondon.com\/collections\/long-sleeve-v-neck\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eLong Sleeve Embroidered Top\u003c\/a\u003e or our \u003ca href=\"https:\/\/www.rubylondon.com\/collections\/contour-fit-tee\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eBamboo Contour Tee\u003c\/a\u003e for easy, fashionable style.\u003c\/p\u003e\n\u003c\/div\u003e","brand":null,"offers":[{"title":"24 (UK 6)","offer_id":12166147473522,"sku":"VE201","price":75.0,"currency_code":"GBP","in_stock":false},{"title":"25 (UK 7)","offer_id":12166147506290,"sku":"VE202","price":75.0,"currency_code":"GBP","in_stock":false},{"title":"26 (UK 8)","offer_id":12166147539058,"sku":"VE203","price":75.0,"currency_code":"GBP","in_stock":false},{"title":"27 (UK 9)","offer_id":12166147571826,"sku":"VE204","price":75.0,"currency_code":"GBP","in_stock":false},{"title":"28 (UK 10)","offer_id":12166147604594,"sku":"VE205","price":75.0,"currency_code":"GBP","in_stock":false},{"title":"29 (UK 11)","offer_id":12166147637362,"sku":"VE206","price":75.0,"currency_code":"GBP","in_stock":false},{"title":"30 (UK 12)","offer_id":12166147670130,"sku":"VE207","price":75.0,"currency_code":"GBP","in_stock":false},{"title":"31 (UK 13)","offer_id":12166147702898,"sku":"VE208","price":75.0,"currency_code":"GBP","in_stock":false},{"title":"32 (UK 14)","offer_id":12166147735666,"sku":"VE209","price":75.0,"currency_code":"GBP","in_stock":false},{"title":"34 (UK 16)","offer_id":12166147768434,"sku":"VE210","price":75.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1489\/8900\/products\/Website_c9943413-5a74-434a-a7f8-942801933e84.jpg?v=1530648834"},{"product_id":"yasmin-barbican-black","title":"Yasmin - Deep Black","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: large;\"\u003eYASMIN - \u003c\/strong\u003e\u003cstrong style=\"font-size: large;\"\u003eOur Best Selling Skinny Leg\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"Default\"\u003e\u003cstrong\u003eMid Rise | Skinny Leg | Deep Black Denim\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"Default\"\u003e\u003cstrong\u003eContour Fit Technology | SuperSoft BounceBack Denim | StayPut Denim\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"Default\"\u003eOur Skinny leg fits to your body for a comfortable\u003cspan\u003e \u003c\/span\u003econtour\u003cspan\u003e \u003c\/span\u003efit that accentuates your body's best features. The Yasmin's\u003cspan\u003e \u003c\/span\u003esmooth waistband sits above the tummy with a soft-lock in and retracts into the curve of your back whilst lengthening your legs and fitting tight on the thigh down to the ankle.\u003c\/p\u003e\n\u003cp class=\"Default\"\u003eThe Yasmin is made from a strong yet flexible cloth to move with ease and comfort whilst remaining true to shape and fit time after time.\u003c\/p\u003e\n\u003cp class=\"Default\"\u003e98% Cotton | 2% Elastane | 9.5 oz | Zip Fly\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWEAR WITH\u003cbr\u003e\u003c\/strong\u003ePair the Yasmin in Black\u003cspan\u003e \u003c\/span\u003ewith our\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.rubylondon.com\/collections\/long-sleeve-v-neck\" target=\"_blank\"\u003eLong Sleeve Embroidered Top\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eor our\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.rubylondon.com\/collections\/contour-fit-tee\" target=\"_blank\"\u003eBamboo Contour Tee\u003c\/a\u003e for easy, fashionable style. \u003c\/p\u003e","brand":null,"offers":[{"title":"24 (UK 6)","offer_id":12167112818802,"sku":"yas-black-33leg-1","price":79.0,"currency_code":"GBP","in_stock":false},{"title":"25 (UK 7)","offer_id":12167112851570,"sku":"yas-black-33leg-2","price":79.0,"currency_code":"GBP","in_stock":false},{"title":"26 (UK 8)","offer_id":12167112884338,"sku":"yas-black-33leg-3","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"27 (UK 9)","offer_id":12167112917106,"sku":"yas-black-33leg-4","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"28 (UK 10)","offer_id":12167112949874,"sku":"yas-black-33leg-5","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"29 (UK 11)","offer_id":12167112982642,"sku":"yas-black-33leg-6","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"30 (UK 12)","offer_id":12167113015410,"sku":"yas-black-33leg-7","price":79.0,"currency_code":"GBP","in_stock":true},{"title":"31 (UK 13)","offer_id":12167113048178,"sku":"yas-black-33leg-8","price":79.0,"currency_code":"GBP","in_stock":false},{"title":"32 (UK 14)","offer_id":12167113080946,"sku":"yas-black-33leg-9","price":79.0,"currency_code":"GBP","in_stock":false},{"title":"34 (UK 16)","offer_id":12167113113714,"sku":"yas-black-33leg-10","price":79.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1489\/8900\/products\/Yasmin-BlackLuxe_02acb83a-7b1d-4492-a4cd-b144b6d8c15b.png?v=1530535673"},{"product_id":"ruby-london-gift-voucher","title":"RUBY London Gift Voucher","description":"\u003cp\u003eGive the gift of great style with a RUBY London voucher.\u003c\/p\u003e\n\u003cp\u003eThis is a digital Gift Voucher that can be printed for gifting, so please ensure your email address is correct.\u003c\/p\u003e","brand":"RubyLondon","offers":[{"title":"£30.00","offer_id":43323989328061,"sku":"","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"£50.00","offer_id":43323989360829,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"£80.00","offer_id":43323989393597,"sku":"","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"£100.00","offer_id":43323989426365,"sku":"","price":100.0,"currency_code":"GBP","in_stock":true},{"title":"£200.00","offer_id":43323989459133,"sku":"","price":200.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1489\/8900\/files\/GreenMinimalGiftCardPrintable.jpg?v=1702478611"},{"product_id":"long-sleeve-bamboo-perfect-fit-contour-tee-ink-black","title":"Long Sleeve - 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Complete with our signature RUBY 'R' embroidered on the back in subtle complimentary coloured stitching, and our internal RUBY satin tape. \u003c\/p\u003e\n\u003cp class=\"Default\"\u003eAlso great for Yoga, Pilates and Sports thanks to its breathable and stretch material, allowing your body to regulate its temperature whilst working up a sweat.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"Default\"\u003e\u003cem\u003eSelect from Ink Black, Winter White, Peach, Magenta and Light Violet\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"RubyLondon","offers":[{"title":"XS (1)","offer_id":43354746618045,"sku":null,"price":49.0,"currency_code":"GBP","in_stock":false},{"title":"S (2)","offer_id":43354746650813,"sku":null,"price":49.0,"currency_code":"GBP","in_stock":true},{"title":"M (3)","offer_id":43354746683581,"sku":null,"price":49.0,"currency_code":"GBP","in_stock":false},{"title":"L (4)","offer_id":43354746716349,"sku":null,"price":49.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1489\/8900\/files\/PeachFront_bfb7545d-c056-4ca0-b6f5-75e3d32f998e.jpg?v=1704031350"},{"product_id":"long-sleeve-recycled-poly-perfect-fit-v-neck-tee-black","title":"Long Sleeve Perfect Fit V-Neck - Ink Black","description":"\u003cdiv id=\"msg1971\"\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: large;\"\u003eContour Body Perfect Fit Long Sleeve Tee\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"Default\"\u003e\u003cstrong\u003eLong Sleeve | V Neck | SuperSoft Luxury Touch | Viscose Vortex 80:20\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"Default\"\u003eThe very best in year-round luxury. Complete with our signature RUBY 'R' embroidered on the back in subtle complimentary coloured stitching, and our internal RUBY satin tape. \u003c\/p\u003e\n\u003cp class=\"Default\"\u003eAlso great for Yoga, Pilates and Sports thanks to its breathable and stretch material, allowing your body to regulate its temperature whilst working up a sweat.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"Default\"\u003e\u003cem\u003eSelect from Ink Black, Winter White, Peach, Magenta and Light Violet\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"RubyLondon","offers":[{"title":"XS (1)","offer_id":43354748092605,"sku":null,"price":49.0,"currency_code":"GBP","in_stock":false},{"title":"S (2)","offer_id":43354748125373,"sku":null,"price":49.0,"currency_code":"GBP","in_stock":true},{"title":"M (3)","offer_id":43354748158141,"sku":null,"price":49.0,"currency_code":"GBP","in_stock":true},{"title":"L (4)","offer_id":43354748190909,"sku":null,"price":49.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1489\/8900\/files\/Dan_Stevens_photo-RubyLondon-231221-482_web.jpg?v=1704037914"},{"product_id":"long-sleeve-recycled-poly-perfect-fit-v-neck-tee-white","title":"Long Sleeve Perfect Fit V-Neck - White","description":"\u003cdiv id=\"msg1971\"\u003e\n\u003cp data-start=\"42\" data-end=\"341\"\u003e\u003cstrong style=\"font-size: large;\"\u003eV-Neck Perfect Fit Long Sleeve Tee\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"42\" data-end=\"341\"\u003eElevate your wardrobe with the \u003cstrong data-start=\"73\" data-end=\"128\"\u003eultimate blend of luxury, comfort, and versatility.\u003c\/strong\u003e Designed for a \u003cstrong data-start=\"144\" data-end=\"175\"\u003eflattering, second-skin fit\u003c\/strong\u003e, this long-sleeve \u003cstrong data-start=\"194\" data-end=\"208\"\u003eV-neck tee\u003c\/strong\u003e is crafted from our \u003cstrong data-start=\"229\" data-end=\"269\"\u003epremium Viscose Vortex blend (80:20)\u003c\/strong\u003e, delivering an ultra-soft, breathable, and effortlessly stylish feel.\u003c\/p\u003e\n\u003cp data-start=\"343\" data-end=\"836\"\u003e✨ \u003cstrong data-start=\"345\" data-end=\"368\"\u003eWhy You’ll Love It:\u003c\/strong\u003e\u003cbr data-start=\"368\" data-end=\"371\"\u003e✔ \u003cstrong data-start=\"373\" data-end=\"394\"\u003eSleek \u0026amp; Sculpting\u003c\/strong\u003e – A perfect-fit silhouette that flatters every figure.\u003cbr data-start=\"449\" data-end=\"452\"\u003e✔ \u003cstrong data-start=\"454\" data-end=\"476\"\u003eUnmatched Softness\u003c\/strong\u003e – Feels indulgently smooth with a luxury touch.\u003cbr data-start=\"524\" data-end=\"527\"\u003e✔ \u003cstrong data-start=\"529\" data-end=\"552\"\u003eSignature Detailing\u003c\/strong\u003e – Features our \u003cstrong data-start=\"568\" data-end=\"591\"\u003eRUBY ‘R’ embroidery\u003c\/strong\u003e at the back and \u003cstrong data-start=\"608\" data-end=\"622\"\u003esatin tape\u003c\/strong\u003e lining for a premium finish.\u003cbr data-start=\"651\" data-end=\"654\"\u003e✔ \u003cstrong data-start=\"656\" data-end=\"678\"\u003eMulti-Purpose Wear\u003c\/strong\u003e – \u003cstrong data-start=\"681\" data-end=\"730\"\u003ePerfect for layering, lounging, or activewear\u003c\/strong\u003e—ideal for \u003cstrong data-start=\"741\" data-end=\"770\"\u003eyoga, Pilates, and sports\u003c\/strong\u003e, thanks to its \u003cstrong data-start=\"786\" data-end=\"834\"\u003ebreathable, moisture-wicking stretch fabric.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"916\"\u003eAvailable in: \u003cstrong data-start=\"852\" data-end=\"914\"\u003eInk Black, Pure White, Blush, Peach, Magenta, and Light Violet.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"918\" data-end=\"960\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eIndulge in effortless elegance—shop now! 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every day\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFIT GUIDE\u003cbr\u003e\u003c\/strong\u003eMid-rise\u003cbr\u003eSits on the waist - into the curve of the back\u003cbr\u003eSits just below belly button – flattening the tummy\u003cbr\u003eUnique leg-lengthening and bottom lifting tailoring\u003cbr\u003eFlare-legged silhouette\u003cbr\u003eSuper soft denim - 98% cotton 2% stretch\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003eVIEW OUR \u003ca href=\"https:\/\/rubylondon.myshopify.com\/pages\/sizing\" title=\"Ruby London Jeans, Denim and Clothing Size Guide\" class=\"text-link\" target=\"_blank\"\u003eSIZE GUIDE\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWEAR WITH\u003cbr\u003e\u003c\/strong\u003ePair the Patti Kick Flare in Navy with our White Bamboo Tank Vest and a fitted jacket for easy, pulled-together style, or slip on our Long Sleeve V-Neck in a bright colour for a stylish evening look.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003ca href=\"https:\/\/www.rubylondon.com\/collections\/long-line-tank\" target=\"_blank\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1489\/8900\/products\/round_neck_tee_front_white_2_medium.jpg?v=1474282495\" style=\"float: none;\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.rubylondon.com\/collections\/long-sleeve-v-neck\" target=\"_blank\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1489\/8900\/products\/03_1_medium.jpg?v=1474282501\" style=\"float: none;\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":null,"offers":[{"title":"24 (UK 6)","offer_id":44082026545341,"sku":"PFF100","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"25 (UK 7)","offer_id":44082026578109,"sku":"PFF101","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"26 (UK 8)","offer_id":44082026610877,"sku":"PFF102","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"27 (UK 9)","offer_id":44082026643645,"sku":"PFF103","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"28 (UK 10)","offer_id":44082026676413,"sku":"PFF104","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"29 (UK 11)","offer_id":44082026709181,"sku":"PFF105","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"30 (UK 12)","offer_id":44082026741949,"sku":"PFF106","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"31 (UK 13)","offer_id":44082026774717,"sku":"PFF107","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"32 (UK 14)","offer_id":44082026807485,"sku":"PFF108","price":99.0,"currency_code":"GBP","in_stock":false},{"title":"34 (UK 16)","offer_id":44082026840253,"sku":"PFF109","price":99.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1489\/8900\/files\/Firefly_GeminiFlash_make_this_jean_ash_grey_mae_the_riverts_dark_grey_and_remove_the_leather_patch_on_fro_231925.png?v=1773141059"},{"product_id":"short-sleeve-perfect-fit-crew-neck-violet","title":"Short Sleeve Perfect Fit Crew Neck - Purple","description":"\u003cdiv id=\"msg1971\"\u003e\n\u003cp\u003e \u003c\/p\u003e\nPerfect Tee - understated sophistication with this  crew neck tee, meticulously engineered for an impeccable fit. \u003cbr\u003e\u003cbr\u003eThe viscose-rich fabric offers a distinctly luxurious tactile quality whilst maintaining practical, hassle-free care. \u003cbr\u003e\u003cbr\u003eThoughtfully proportioned with a flattering neckline and body shaping tailored to the female form, this piece transcends basic essentials. \u003cbr\u003e\u003cbr\u003eRUBY London's signature design has cultivated a devoted following—customers repeatedly purchase across the complete colour spectrum, testament to its superior construction and timeless appeal. \u003cbr\u003e\u003cbr\u003eThe foundation of effortless, elevated dressing.\n\u003cp class=\"Default\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e","brand":"RubyLondon","offers":[{"title":"XS (1)","offer_id":44472509923517,"sku":null,"price":36.0,"currency_code":"GBP","in_stock":true},{"title":"S (2)","offer_id":44472509956285,"sku":null,"price":36.0,"currency_code":"GBP","in_stock":true},{"title":"M (3)","offer_id":44472509989053,"sku":null,"price":36.0,"currency_code":"GBP","in_stock":true},{"title":"L (4)","offer_id":44472510021821,"sku":null,"price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1489\/8900\/files\/Violet_2024_Front.jpg?v=1724917336"},{"product_id":"short-sleeve-perfect-fit-crew-neck-sunshine-orange","title":"Short Sleeve Perfect Fit Crew Neck - 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